Posts Tagged ‘Black Friday’


Thanksgiving Day Parade Gives Advertisers a Reason to be Thankful

Who’d guess the Macy’s Thanksgiving Day Parade draws more viewers than the Oscars? The annual tradition is a dream for both local and national advertisers.


Black Friday Advertising: How Is This Year Different?

Black Friday advertising is starting a little later this year due to the election season. What’s the best inventory strategy for local station sellers?