Posts Tagged ‘brand engagement’

 

The Importance of Brand Recognition in a Fast-Changing Media Landscape

The importance of brand recognition has never been higher, as companies try to connect with consumers in an increasingly fractured media landscape.

 

Co-Viewing Metrics Are Here, and Targeted Advertising Will Never Be the Same

What’s the best way for TV advertisers to connect with co-viewing audiences? We have two big pieces of advice.

 

Targeting Older Consumers: Why Baby Boomers Deserve Another Look

Marketers are missing the mark for targeting older consumers. Here’s how to understand the 50+ crowd.

 

Marketing to Dads: A Forgotten Demographic?

It’s 2019, and marketing to dads looks different than it did 20 years ago. But is it different enough?

 

Trust in Advertising: Where Does Traditional TV Stand?

There are many challenges facing advertisers today, but trust in advertising trumps them all. Here’s a look at the state of trust in TV advertising today.

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