Posts Tagged ‘brand messages’

 

Peloton Ad Gets Everyone Talking – For the Wrong Reasons

It’s happened again. Another brand – in this case, Peloton – has engendered a wave of public attention and ridicule from their latest ad. This time doesn’t appear to be a case of “all publicity is good publicity,” as Peloton’s stock fell by about 9 percent a day after the ad fallout exploded online and […]

 

Programmatic Data Is the Secret to Measuring Brand Messages

Programmatic data offers new opportunities for delivering brand messages that make emotional connections with viewers while also improving tracking.

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