Posts Tagged ‘broadcast tv’

 

Candidates’ TV Ad Spending: What 2020 Candidates Can Learn From 2016

Federal candidates’ TV ad spending for the 2020 election could be anywhere from $6 billion to $10 billion. Here’s what 2020 candidates can learn from 2016.

 

2020 Advertising Spending Growth Predictions

When it comes to predicting 2020 advertising spending growth, expectations vary widely thanks to the 2020 presidential election and the Summer Olympics.

 

How Will the Nexstar-Tribune Merger Change the TV Landscape?

Will the Nexstar-Tribune merger boost retrans fees and ad costs? Improve local news? Find out which are the potential winners and losers in this deal.

 

Twitter No Longer Takes Political Ads. Are You Ready to Capture That Ad Budget?

On Wednesday October 30, Twitter CEO Jack Dorsey tweeted: “We’ve made the decision to stop all political advertising on Twitter globally.” The rest of his series of tweets follows here. That announcement made the Monday, October 28, Advanced Advertising conference at NYC TV week, the “Voting for Advanced Advertising” panel (moderated by CNN’s Zain Asher) […]

 

Fox Bets WWE Sports Entertainment Can Transform Its Friday Nights

Fox bid $1 billion on WWE’s SmackDown, a major bet on live sports entertainment. But the deal could solve many problems for a reshaped Fox.

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