Posts Tagged ‘buyers’

 

Why TV is Moving to Impressions-based Measurement and the Benefits to Local

In recent weeks, there has been a tectonic shift of sorts happening in the broadcast media business. One after the other, we have seen broadcast groups – including NBC, CBS, ABC, Hearst, Graham and Gray announce that they will move away from ratings and begin using impressions, as their basis for measurement and selling. This […]

 

Hiring Tips for the New Age of Advertising

With all the new technologies and advancements in data-driven advertising, today’s hiring tips for advertisers are changing as well.

 

Media Sellers: Craft and Refine Your Sales Pitches

Even in this changing media environment, sales rules for optimal valuation are evergreen for media sellers.

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