Posts Tagged ‘campaign ads’


Political Advertising Needs to Dig Deep into Data

Political advertising is a mix of old school signs and cutting-edge data-based targeting. Will the 2016 campaign be the first to employ programmatic TV?


TV Courts Political Advertising in a Presidential Year

Television executives remind candidates that TV’s wide viewership keeps it an ideal outlet for political advertising.


Campaign Ads: Programmatic TV Has Presidential Aspirations

Candidates in the 2016 presidential election who can target their campaign ads on local programming or broadcast television will have an advantage.