Posts Tagged ‘campaign strategy’

 

Candidates’ TV Ad Spending: What 2020 Candidates Can Learn From 2016

Federal candidates’ TV ad spending for the 2020 election could be anywhere from $6 billion to $10 billion. Here’s what 2020 candidates can learn from 2016.

 

The Future of Addressable TV Is Here. Are You Ready?

With addressable TV spend set to shoot up to $3.3 billion by 2020, the future of addressable TV is looking bright.

 

Marketing to Hispanics: 5 Best Practices

Marketing to Hispanics needs to be about more than just translating your ad copy into Spanish. Here are five factors to keep in mind.

 

The Importance of Brand Recognition in a Fast-Changing Media Landscape

The importance of brand recognition has never been higher, as companies try to connect with consumers in an increasingly fractured media landscape.

 

TV and Digital Advertising: Lies We Believe

For the modern brand, TV and digital advertising are just two of many required marketing channels. Don’t believe the lie you have to choose between them.

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