Posts Tagged ‘campaign strategy’

 

TV Accessibility for People With Disabilities Has Come a Long Way

Here are the biggest advances in TV accessibility for people with disabilities—and how advertisers can use them.

 

Economic Factors Affecting Marketing and How to Mitigate Them

Is another recession around the corner? Maybe. Here’s how to plan around the economic factors affecting marketing.

 

Advertising During the Primaries: Here’s What Local TV Can Expect for the 2020 Election

What’s in store for local TV advertising during the primaries? Billions of dollars, if the 2018 midterms are any guide.

 

Marketing to the LGBTQ Community Can’t Just Be a Gimmick

When marketing to the LGBTQ community, rainbow logos aren’t enough. Here are three examples of companies that get Pride right.

 

Marketing to Dads: A Forgotten Demographic?

It’s 2019, and marketing to dads looks different than it did 20 years ago. But is it different enough?

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