Posts Tagged ‘campaign strategy’


Marketing to Dads: A Forgotten Demographic?

It’s 2019, and marketing to dads looks different than it did 20 years ago. But is it different enough?


The Best Average Commercial Length: Answering the Question Once and for All

What is the best average commercial length? Such a simple question should have a definitive, once and for all answer.


Feel-Good Marketing Makes an Impact

If there were ever a time for feel-good marketing, that time is now. Here’s how brands are creating successful feel-good campaigns.


Advertising to Baby Boomers on Local TV Is as Crucial as Ever

Many marketers focus on reaching millennials, but is advertising to baby boomers a better bet?


Partnership Strategy: It’s Time for TV Execs to Define Their Goals

Several recent deals illustrate the importance of a partnership strategy. It’s time for TV execs to figure this out.