Posts Tagged ‘campaign strategy’

 

Marketing to Dads: A Forgotten Demographic?

It’s 2019, and marketing to dads looks different than it did 20 years ago. But is it different enough?

 

The Best Average Commercial Length: Answering the Question Once and for All

What is the best average commercial length? Such a simple question should have a definitive, once and for all answer.

 

Feel-Good Marketing Makes an Impact

If there were ever a time for feel-good marketing, that time is now. Here’s how brands are creating successful feel-good campaigns.

 

Advertising to Baby Boomers on Local TV Is as Crucial as Ever

Many marketers focus on reaching millennials, but is advertising to baby boomers a better bet?

 

Partnership Strategy: It’s Time for TV Execs to Define Their Goals

Several recent deals illustrate the importance of a partnership strategy. It’s time for TV execs to figure this out.

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