Posts Tagged ‘comscore’


The End of National TV and Local TV Measurement Siloes

New developments in the media industry seek to overcome data silos and bring measurement samples from local to national TV.


Measuring TV Viewership in an On-Demand World

TV viewership is tricky to measure in the age of streaming and time-shifted viewing across multiple devices.


Fake News Isn’t Just Facebook’s Problem

You can’t go anywhere without hearing about fake news and, probably, Facebook’s role. But what can advertisers learn from the problem?


Facebook Live on TV: What It Means for Broadcasters

Advertisements for Facebook Live on TV suggest that even a social media giant can find value in television.


Reach vs. Impressions: What Savvy Media Buyers Should Know

It can be easy to confuse different TV metrics, especially when they go hand in hand. Comparing reach vs. impressions for your TV campaigns.