Posts Tagged ‘cord cutting’

 

Don’t Overlook Antenna TV Viewers

Antenna TV viewers grow in importance for local stations. Four trends drive increases in over-the-air viewing that station reps should capitalize on.

 

Bundling Cable and Internet: Is the Traditional Bundle Poised for a Comeback?

Streaming may cost viewers the same as bundling cable and internet. Here’s why viewers may end up choosing the latter.

 

The T-Mobile Acquisition of Layer3 TV, Net Neutrality—and TV at Large

Another week, another company adds television to its interests. What does the T-Mobile acquisition of Layer3 TV mean for the broadcast industry?

 

Local News Advertising Has Little to Fear from OTT

Recent growth in local news advertising spend indicates there’s little to fear from adjacent growth in OTT. Learn more about the value of local.

 

Important Trends for Television From the 2017 TV of Tomorrow Conference

While we’ve seen dramatic new trends for television over the past few years, the technological advancements projected for 2018 are almost unprecedented.

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