While we’ve seen dramatic new trends for television over the past few years, the technological advancements projected for 2018 are almost unprecedented.
With the rise of streaming video services and cord-cutting, there’s no cross-platform program search for TV. But local TV can help address this.
Pay TV, or TV programming paid for by the show or the month, is struggling to keep subscribers. What does this mean for TV advertisers?
As cord-cutting and skinny bundles change the way local TV is consumed, local station groups have new opportunities to transform their businesses.
If the latest television viewer statistics are any indication, satellite providers might not fare too well this year. So what can broadcast TV learn?