Posts Tagged ‘cox media’


TV Advertising Jobs: How Executives, Buyers and Engineers Can Stay Marketable

New technology and programmatic buying are transforming TV advertising jobs. What skills do sales executives and engineers need now?


Multiple System Operators Bridge the Gap to Local Ads

To keep up with changing consumer behaviors, marketers need to get closer to the consumer. Multiple system operators can help.


Save Your 2017 Budget: Get on the Automated Bandwagon

A recent study showed that 73 percent of media buyers plan to spend as much as half their 2017 budget for television on automated buys.


Broadcasters’ Drunk Driving Campaign Is Making a Difference

Project Roadblock, a drunk driving campaign made possible by local station groups across the US, is a great example of an initiative spread by TV spots.