Posts Tagged ‘cross platform’

 

TV Can’t Operate In A Silo

If there was a single comment that seemed to crystallize one of the key themes coming out of the Future of TV Show in NYC, it was something that Nick Sallon, Head of U.S. News Partnerships at Twitter said, about how TV can no longer afford to operate in a silo and pretend that viewers […]

 

Too Many Devices: What Device Trends Mean for Advertisers

Too many devices, too little time. Here’s what advertisers should know about reaching viewers across devices.

 

The Importance of Brand Recognition in a Fast-Changing Media Landscape

The importance of brand recognition has never been higher, as companies try to connect with consumers in an increasingly fractured media landscape.

 

Cross-Platform Marketing Is No Longer Just for New Brands

Now that 74 percent of households have either a smart TV or a connected TV, cross-platform marketing is a must.

 

Daily Screen Time Is on the Rise: What Does This Mean for Advertisers?

Americans have an average daily screen time of 8 hours and 46 minutes. What’s the best way to reach these consumers?

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