Posts Tagged ‘cross screen’

 

Water Cooler Conversations Are Going Digital

Water cooler conversations aren’t dead—they’ve just migrated to the digital world. Here’s what this means for TV advertisers.

 

What Social Media Video Trends Can Teach TV Advertisers

TV has the bigger ROI, but social media video trends shouldn’t be ignored when trying to reach the 45 percent of Americans who use two screens.

 

Daily Screen Time Is on the Rise: What Does This Mean for Advertisers?

Americans have an average daily screen time of 8 hours and 46 minutes. What’s the best way to reach these consumers?

 

Takeaways from CIMM’s 2018 Cross-Platform Media Measurement Summit

This year’s summit convened to help facilitate an industry-standard form of cross-platform measurement.

 

Nielsen’s Ad Recall Survey: Are Millennials Actually Watching?

Ad recall among millennials is down, but they’re still consuming a lot of linear television. What’s next for TV advertisers targeting this coveted group?

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