Posts Tagged ‘cross screen’

 

How 5G Technology Will Change the Local TV Business

5G technology will enhance the speed, coverage, and interactivity of wireless networks, promising breakthroughs for local TV stations and buyers.

 

Too Many Devices: What Device Trends Mean for Advertisers

Too many devices, too little time. Here’s what advertisers should know about reaching viewers across devices.

 

Water Cooler Conversations Are Going Digital

Water cooler conversations aren’t dead—they’ve just migrated to the digital world. Here’s what this means for TV advertisers.

 

What Social Media Video Trends Can Teach TV Advertisers

TV has the bigger ROI, but social media video trends shouldn’t be ignored when trying to reach the 45 percent of Americans who use two screens.

 

Daily Screen Time Is on the Rise: What Does This Mean for Advertisers?

Americans have an average daily screen time of 8 hours and 46 minutes. What’s the best way to reach these consumers?

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