Posts Tagged ‘cynopsis’

 

The New Paradigm for TV Advertising: Outcomes, Not Reach

I recently attended the Cynopsis That Big TV Conference and two common things were discussed: data-driven TV advertising and TV advertising driving outcomes. But wait a minute, hasn’t the TV ad business always measured outcomes? Well, yes, but things are changing. The traditional broadcast TV buy was on a reach/frequency model accompanied by a measurement […]

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