Posts Tagged ‘Data-driven advertising’


Is In-House Programmatic Right for You?

More brands are moving to in-house programmatic, as programmatic advertising transitions from a new technology to an expected piece of marketers’ and…


Hiring Tips for the New Age of Advertising

With all the new technologies and advancements in data-driven advertising, today’s hiring tips for advertisers are changing as well.


TV Advertising in the US and UK: A Programmatic Future

As programmatic grows and changes, TV advertising is reaching a new level of complexity and customizability.


What Does the Second Screen Mean for Media Planners?

The second screen is the supplement to a primary experience—and proof that our screens have become an essential part of our daily lives.