Posts Tagged ‘data-driven’

 

Advertising Agency Challenges: How Agencies Are Evolving to Meet Needs

With a host of advertising agency challenges, here’s how agencies are evolving to meet ever-changing and myriad needs.

 

Identifying a Target Audience in the Age of Walled Gardens

Identifying a target audience is becoming increasingly difficult due to today’s complex television landscape. Here’s what advertisers can do.

 

Ad Relevance and Automation: What Do the Stats Say?

Adobe said 49 percent of US internet users find ad relevance in linear TV—not digital video. Does this mean programmatic isn’t working? We explain.

 

Marketing to Middle America? Why You Should Rethink It

Stereotypes can nix marketing to Middle America, which isn’t a place or even a demographic. Learn how to connect with universal values.

 

A Focus on Linear Media Today and Tomorrow: MediaPost’s Forecasts for 2019 and 2024

Media experts predict the future of linear media and television at MediaPost’s Media Forecast 2019-2024 conference.

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