Posts Tagged ‘demand-side platform’


Managing Change for TV Ad Buyers, Part 3: Liberating Silos and Fostering Cross-Pollination

Managing change in TV-buying organizations often involves liberating workplace silos and using cross-pollination to foster teamwork.


Media Sellers: Craft and Refine Your Sales Pitches

Even in this changing media environment, sales rules for optimal valuation are evergreen for media sellers.


Private Marketplace, SSPs and DSPs: A Streamlined Process

Demand- and supply-side platforms work together in a private marketplace for selling programmatic TV. Here’s how they refine the bidding process.