Posts Tagged ‘digital trends’

 

TV Tech and the Changing Role of the CMO

The changing role of the CMO reflects technology advancements that let marketers reach consumers cross-channel. TV technology is the latest challenge.

 

Water Cooler Conversations Are Going Digital

Water cooler conversations aren’t dead—they’ve just migrated to the digital world. Here’s what this means for TV advertisers.

 

TV Ad Targeting: Lessons From the Digital World

Advancements made in TV ad targeting are proving to be a boon despite linear viewership erosion.

 

Broadcast Advertising Education: How to Keep on Top of the Industry

Keeping up to speed with technology is hard. These resources for continuing broadcast advertising education will help you succeed and rise to the top.

 

What Does Ad Viewability Measurement Look Like in Local TV?

Local TV buyers and sellers can use ad viewability measurement to leverage better buys for advertisers and stronger revenue for sellers.

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