Posts Tagged ‘digital’

 

Households vs Persons: TV Data’s Biggest Hurdle

While it’s become increasingly easier to collect data on TV viewers thanks to the shift to digital delivery and innovations like ACR (Automatic Content Recognition), TV data still has a big issue to overcome before it becomes as exact as digital data. That’s because TV viewing is rarely done solo—and so the viewership numbers that […]

 

In Small TV Markets, Necessity Is the Mother of Invention

Local broadcast stations in small markets may seem like a throwback to the early days of television, but recently, they’ve found themselves on the front lines in the war for ad dollars between TV and digital. These markets are unique in that many of their ad clients are small businesses—hair salons, car dealers, insurance agents, […]

 

What’s Up With Native Programmatic?

Native programmatic is coming to a computer near you. Is it as good as it sounds?

 

Digital Streaming Content Isn’t Just Streaming Anymore

Digital streaming content is crossing over from Netflix to broadcast television, and brings with it some big implications.

 

Local Online Advertising Conference: 2016 Highlights

The 2016 Local Online Advertising Conference highlighted the importance of digital expansion and local emphasis.

arrow_upward