Posts Tagged ‘DSP’

 

New Year’s Resolutions for the Media Industry

During 2019 I have had the pleasure to mix with agencies, brands, media and tech providers at events who all have views on where our media market is headed. Reflecting on this, below are the key things that need to be considered between brands and agencies, heading into 2020. Move to Total Video Planning – […]

 

Programmatic Trading Desk: To Be In House Or Not to Be, That Is the Question

L’Oreal USA is the latest big marketer said to be bringing some form of a programmatic trading desk in house, but will the challenges prevent followers?

 

Private Marketplace, SSPs and DSPs: A Streamlined Process

Demand- and supply-side platforms work together in a private marketplace for selling programmatic TV. Here’s how they refine the bidding process.

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