Posts Tagged ‘Emmys’


The Importance of the Emmys: Ratings and Reputation

What’s the importance of the Emmys? Do they mean big ratings? Do they still matter for streaming services?


Emmys 2017: Diversity and Other TV Advertiser Takeaways

This year’s Emmys marked a turning point in television, seeing more diverse winners, a shift in tone, and the large presence of streaming content.


TV Takes a Stance: Emmy Nominations for Outstanding Commercial

This year’s Emmy nominations for Outstanding Commerical take a decided turn for the social, including commentary on the past year’s biggest events.


Live Commercials Work—Sometimes

Live commercials have been a growing trend for advertisers and networks. Snickers’ live Super Bowl spot is one example—but did it work?


Awards Season Is Here: Is House Advertising Ready?

What strategies can advertisers use to take the most advantage of audiences offered by the awards season?