Posts Tagged ‘Facebook’

 

How Ghost Ads Can Help Prove the Incremental Revenue of Campaign Spend

Are my advertising messages working? Learn how marketers are using ghost ads to determine incrementality and attribution across social media.

 

The Evolving Agency, The Duopoly (Triopoly with Amazon) and the 4A’s 2020

At the 4A’s 2019 Decisions 20/20 show that I attended recently, Nick Brien, CEO of Dentsu Aegis, North America outlined the hard truths facing the agency business and the strengths of the duopoly (Google and Facebook). Despite the relatively gloomy prognostication and the agency CEO panel stating that the key problem was a failure to […]

 

Can Local TV Compete With Google and Facebook in Advertising?

How can local TV compete with Google and Facebook? Local TV has the legacy of trust and reliability that Google and Facebook are now fumbling away.

 

Live Local TV News: Twitter’s Counterpunch to Fake News

To counter the tweetstorm around the Parkland shooting, Twitter ran a concurrent local TV news feed to show what was really happening. What can we learn?

 

How Facebook Watch May Impact (and Improve) Your Media Plans

Facebook Watch is just around the corner, and its launch could have big implications for media planners and buyers. Here’s the rundown on the new service.

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