Posts Tagged ‘Impressions’

 

Why TV is Moving to Impressions-based Measurement and the Benefits to Local

In recent weeks, there has been a tectonic shift of sorts happening in the broadcast media business. One after the other, we have seen broadcast groups – including NBC, CBS, ABC, Hearst, Graham and Gray announce that they will move away from ratings and begin using impressions, as their basis for measurement and selling. This […]

 

Excess TV Campaign Ad Impressions: Too Much of a Good Thing?

Ad impressions waste may not be waste at all. Advertisers may find that these impressions can help reach swing purchasers and new demographic targets.

 

What Does Ad Viewability Measurement Look Like in Local TV?

Local TV buyers and sellers can use ad viewability measurement to leverage better buys for advertisers and stronger revenue for sellers.

 

How Are Gross Rating Points (GRPs) Evolving in the Media Industry?

Gross rating points (GRPs) are a standard television measurement. How will they evolve along with the media industry?

 

Audience Delivery Is the Next Challenge for Programmatic TV

Less than half the intended audience may see a campaign’s digital impressions. Find out what this means for audience delivery in programmatic TV.

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