Posts Tagged ‘Impressions’

 

Impression-Based Advertising: The Move Away From Ratings

The TVB wants the television ad industry to move to an impression-based advertising model by January 2020. Why now? Learn the five benefits of this move.

 

How Inclusive Demographics Are Changing the TV Industry

America’s population is changing. Inclusive demographics measurement is making sure TV reflects that change.

 

Why TV is Moving to Impressions-based Measurement and the Benefits to Local

In recent weeks, there has been a tectonic shift of sorts happening in the broadcast media business. One after the other, we have seen broadcast groups – including NBC, CBS, ABC, Hearst, Graham and Gray announce that they will move away from ratings and begin using impressions, as their basis for measurement and selling. This […]

 

Excess TV Campaign Ad Impressions: Too Much of a Good Thing?

Ad impressions waste may not be waste at all. Advertisers may find that these impressions can help reach swing purchasers and new demographic targets.

 

What Does Ad Viewability Measurement Look Like in Local TV?

Local TV buyers and sellers can use ad viewability measurement to leverage better buys for advertisers and stronger revenue for sellers.

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