Posts Tagged ‘inventory’


Remnant Advertising Is Valuable as 2016 Comes to a Close

Who doesn’t love a good leftover now and then? Learn how valuable your remnant advertising inventory is, and how to use it to your advantage.


Audience Fragmentation Sheds New Light on Audience Value despite Low Ratings

Audience fragmentation sheds new light on audience value despite low ratings. There has been an increase in the amount of TV options available to viewers.


7 Media Buying Hacks for Rookies

Media buying is necessary for broadcasters to make money and creatives to show off their ads. Consider these helpful tips as you buy media.