Posts Tagged ‘linear TV’

 

Mobile TV Usage: What’s the Story?

Mobile TV viewing is growing fast. Marketers need to rethink their strategies to account for the rise in mobile viewing and the convergence of digital.

 

Traditional Media Planning and Buying Still Have a Future

Though media planning and buying are becoming automated, the human element of traditional buying still has value in today’s media world.

 

Don’t Overlook Antenna TV Viewers

Antenna TV viewers grow in importance for local stations. Four trends drive increases in over-the-air viewing that station reps should capitalize on.

 

Co-Viewing Metrics Are Here, and Targeted Advertising Will Never Be the Same

What’s the best way for TV advertisers to connect with co-viewing audiences? We have two big pieces of advice.

 

Cross-Platform Marketing Is No Longer Just for New Brands

Now that 74 percent of households have either a smart TV or a connected TV, cross-platform marketing is a must.

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