Posts Tagged ‘live sports’

 

The In-The-Moment Marketing Potential of Live Sports—and How Brands Can Take Advantage

With an in-the-moment marketing approach, beginning with a team capable of responding to opportunities on the fly, brands can win big during live sports.

 

Why the NBA Playoff Ratings Aren’t a Slam Dunk

The NBA playoff ratings may be down, but that’s likely a blip in the league’s long-term trajectory as it courts an international audience.

 

Super Bowl Ad Effectiveness: Is the Spend Worth $5 Million?

With their high price tag, advertisers may wonder about Super Bowl ad effectiveness. We discuss the pros and cons of investing in these ads.

 

Football Ads: Why Controversy and Falling Ratings Aren’t Keeping Advertisers Away

Despite the NFL’s controversy and falling ratings, advertisers still approach football ads with enthusiasm.

 

Why Baseball on Local TV Is Becoming a Rarity

Broadcasts of baseball on local TV are becoming harder and harder to find. Why is this happening, and what does it mean for live sports on TV?

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