Posts Tagged ‘live TV’

 

Water Cooler Conversations Are Going Digital

Water cooler conversations aren’t dead—they’ve just migrated to the digital world. Here’s what this means for TV advertisers.

 

Real-Time Advertising: A Perfect Match for Breaking News

Real-time advertising and breaking news are a match made in advertising heaven. Here’s why.

 

Advertising on The Weather Channel and Other Weather Stations Is a Win

Americans are turning to TV for their weather information, making advertising on The Weather Channel and local news a key consideration for marketers.

 

Next Gen TV: Live Talent Shows to Get Bigger

We look to traditional broadcast shows to figure out how local stations can take advantage of what Next Gen TV has to offer.

 

Are TV Commercials During the Upcoming Awards Season Worth the Spend?

Awards season and TV commercials go together like Rodgers and Hammerstein, but this year we are stopping to ask: Are ads worth the spend?

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