Posts Tagged ‘live TV’


What Can Baby Yoda Teach Us About Linear TV?

At the 2019 TVOT NY conference, Howard Horowitz presented some real-world research at the start of my panel, “The Viewers Have Changed. Can We?” I was joined on the panel by Caavo Founder Ashish Aggarwal, LG’s head of US content development Mark Lee, Comcast Lab’s senior director of product management, Christian Peterson, and Sinclair ONE media […]


Water Cooler Conversations Are Going Digital

Water cooler conversations aren’t dead—they’ve just migrated to the digital world. Here’s what this means for TV advertisers.


Real-Time Advertising: A Perfect Match for Breaking News

Real-time advertising and breaking news are a match made in advertising heaven. Here’s why.


Advertising on The Weather Channel and Other Weather Stations Is a Win

Americans are turning to TV for their weather information, making advertising on The Weather Channel and local news a key consideration for marketers.


Next Gen TV: Live Talent Shows to Get Bigger

We look to traditional broadcast shows to figure out how local stations can take advantage of what Next Gen TV has to offer.