Posts Tagged ‘local advertising’

 

Impression-Based Advertising: The Move Away From Ratings

The TVB wants the television ad industry to move to an impression-based advertising model by January 2020. Why now? Learn the five benefits of this move.

 

How Inclusive Demographics Are Changing the TV Industry

America’s population is changing. Inclusive demographics measurement is making sure TV reflects that change.

 

Expanding the Universe of Television Advertisers

One of the more interesting points made during the Future of Television Show last month was that the ability to run addressable advertising will result in a dramatic expansion in the number of brands that are able to afford to advertise on national TV, bringing that number from a few hundred to a few thousand. […]

 

How 5G Technology Will Change the Local TV Business

5G technology will enhance the speed, coverage, and interactivity of wireless networks, promising breakthroughs for local TV stations and buyers.

 

Economic Factors Affecting Marketing and How to Mitigate Them

Is another recession around the corner? Maybe. Here’s how to plan around the economic factors affecting marketing.

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