Posts Tagged ‘local advertising’

 

Expanding the Universe of Television Advertisers

One of the more interesting points made during the Future of Television Show last month was that the ability to run addressable advertising will result in a dramatic expansion in the number of brands that are able to afford to advertise on national TV, bringing that number from a few hundred to a few thousand. […]

 

How 5G Technology Will Change the Local TV Business

5G technology will enhance the speed, coverage, and interactivity of wireless networks, promising breakthroughs for local TV stations and buyers.

 

Economic Factors Affecting Marketing and How to Mitigate Them

Is another recession around the corner? Maybe. Here’s how to plan around the economic factors affecting marketing.

 

Advertising During the Primaries: Here’s What Local TV Can Expect for the 2020 Election

What’s in store for local TV advertising during the primaries? Billions of dollars, if the 2018 midterms are any guide.

 

TV Advertising Innovations: A Look at What’s to Come

In an increasingly digital world, TV advertisers are using TV advertising innovations to engage audiences in new ways. Here’s a look at what’s to come.

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