Posts Tagged ‘local television’

 

“Go Big or Go Home” Isn’t Enough These Days. The Time for OTT is Now!

During the NAB Small Market Television Exchange conference this past week in Austin, I posed a question to Bill Seitzler, VP of Media Strategy for SmithGeiger. Bill was doing a talk entitled “Local TV and OTT: Time to Monetize is NOW.” I mentioned that “People don’t generally know that local broadcast television is available OTT. […]

 

The Changing TV News Landscape Needs Academic Journalism

The changing TV news landscape can be tough to navigate. Academia is here to catalog and spur the changes.

 

Local News Viewership Stats: What They Mean for Advertisers

A closer look at local news viewership can arm advertisers with helpful information as they chase audiences across mediums.

 

The Importance of First-Party Data

First-party data is owned by the marketer and can come from a variety of sources within an organization. Learn more about using this data here.

 

TV Remains Top of the Consumer Influence Funnel

The media-consuming public, which let’s face it – is basically all of us – is bombarded by advertising across channels in a variety of formats multiple times a day. We see ads on our mobile devices, laptops, televisions, connected tv’s, billboards as we drive down the highway and scrolling through our social media feeds. But […]

arrow_upward