Posts Tagged ‘local television’

 

Decline of Newspapers Presents Opportunity for Local TV

The decline of newspapers means local TV stations have an opportunity to fill the gap and to innovate. What are best practices?

 

How Inclusive Demographics Are Changing the TV Industry

America’s population is changing. Inclusive demographics measurement is making sure TV reflects that change.

 

How Will the Nexstar-Tribune Merger Change the TV Landscape?

Will the Nexstar-Tribune merger boost retrans fees and ad costs? Improve local news? Find out which are the potential winners and losers in this deal.

 

Expanding the Universe of Television Advertisers

One of the more interesting points made during the Future of Television Show last month was that the ability to run addressable advertising will result in a dramatic expansion in the number of brands that are able to afford to advertise on national TV, bringing that number from a few hundred to a few thousand. […]

 

TV Can’t Operate In A Silo

If there was a single comment that seemed to crystallize one of the key themes coming out of the Future of TV Show in NYC, it was something that Nick Sallon, Head of U.S. News Partnerships at Twitter said, about how TV can no longer afford to operate in a silo and pretend that viewers […]

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