Posts Tagged ‘Market share’


Local News Advertising Has Little to Fear from OTT

Recent growth in local news advertising spend indicates there’s little to fear from adjacent growth in OTT. Learn more about the value of local.


Google Fiber and Programmatic TV: Round Two

Google is returning to programmatic TV after an unsuccessful attempt at selling inventory from 2008 to 2012. Will it do any better this time around?


Marketing Plan Tips: Sometimes It’s Better Not to Advertise

Smart marketing plan tips can help you make the distinction between the right time to advertise and the right time to take a pass.


TV Ratings and Share: Making Sense of the Two Measurements

As Nielsen scrambles to update its TV ratings system, it’s worth considering the exact difference between ratings and share.