Posts Tagged ‘marketing’


Multi-Channel Marketing: Ratings Giants Tackle Measurement in a Cross-Platform World

With a growing number of choices for viewing content, total audience measurement must reach across platforms to determine multi-channel marketing success.


Which KPI Metrics Make Sense for Programmatic TV

KPI metrics for traditional TV campaigns have always been somewhat hard to come by. With programmatic TV, it’s a different story.


Star Wars Marketing: The Force Awakens the Power of TV Advertising

The Star Wars marketing machine came out in full force for the new movie with millions spent on TV advertising by Disney and a multitude of partners.


Marketing to Millennials: Why You Must Be More Specific

Marketing to millennials is at the top of brands’ to-do lists. Targeted and specific marketing works best with this generation.