Posts Tagged ‘measurement’


Nielsen Total Audience Measurement Rollout

Cross platform measurement is something that the media industry needs. Nielsen total audience measurement provides just that.


Cross-Screen Measurement and the Impact on KPIs

For advertisers today, there is nothing more important when buying media than accurate cross-screen measurement. What are the best KPIs?


Multi-Channel Marketing: Ratings Giants Tackle Measurement in a Cross-Platform World

With a growing number of choices for viewing content, total audience measurement must reach across platforms to determine multi-channel marketing success.