Posts Tagged ‘media buyers’


How to Keep Your Clients Happy, Part 1: The Media Buyer’s Guide

In today’s fast-paced media landscape, it’s easy to wonder how to keep your clients happy amid all the trends, changes, and new technology.


Year-End 2016: How Major Cable Networks’ Contract Negotiations Could Impact the Way TV Channels Are Packaged

The success of AMC’s The Walking Dead is very much alive and well in 2017. Fans of this series may remember a time, however, when it seemed as though a stake would be driven through their hearts, as one of the biggest television providers in the country threatened to pull the plug on all things AMC-branded. In […]


Learn These Programmatic Tools to Get Ready for 2017

Programmatic tools are coming to the local television spot market. Here’s how buyers should get ready in 2017.


Change Management Tips for the Media Industry

Here are some change management tips for the media industry when change seems to be all around us.


How Media Buyers Can Navigate This Pricey Scatter Market

Placing certain buys will require some finessing, which is good news for media buyers looking to hone their negotiating skills.