Posts Tagged ‘media buying’

 

Traditional Media Planning and Buying Still Have a Future

Though media planning and buying are becoming automated, the human element of traditional buying still has value in today’s media world.

 

The Importance of First-Party Data

First-party data is owned by the marketer and can come from a variety of sources within an organization. Learn more about using this data here.

 

Humans with (not vs.) Machines

Media planners (and their clients) win with ad tech A news piece called “Manufacturing Music” on the “Today Show” explored where artificial intelligence (AI) is taking the music industry. It featured an interview with Lucas Cantor, a Los Angeles-based composer, who used AI to complete Franz Schubert’s unfinished “Symphony No. 8” from 200 years ago. […]

 

The Future of TV Commercial Load: Overload Is Not the Answer

Reduced TV commercial load is the future of linear and streaming television, and will improve the buying and selling marketplace.

 

Television Advertising Risks and Rewards: An Upfront Guide

How do media buyers mitigate television advertising risks? By focusing on audience, not the shows themselves.

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