Posts Tagged ‘media buying’

 

TV Can’t Operate In A Silo

If there was a single comment that seemed to crystallize one of the key themes coming out of the Future of TV Show in NYC, it was something that Nick Sallon, Head of U.S. News Partnerships at Twitter said, about how TV can no longer afford to operate in a silo and pretend that viewers […]

 

Automated Ad Buying and the Future of the Media Buyer’s Job

Automated ad buying will transform the media buyer’s job—here’s how.

 

Automated Ad Sales: Past, Present, and Future

Automated ad sales aren’t new, but more media companies are realizing the benefits for both buyers and sellers.

 

Traditional Media Planning and Buying Still Have a Future

Though media planning and buying are becoming automated, the human element of traditional buying still has value in today’s media world.

 

The Importance of First-Party Data

First-party data is owned by the marketer and can come from a variety of sources within an organization. Learn more about using this data here.

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