Posts Tagged ‘Media fragmentation’


TV Can’t Operate In A Silo

If there was a single comment that seemed to crystallize one of the key themes coming out of the Future of TV Show in NYC, it was something that Nick Sallon, Head of U.S. News Partnerships at Twitter said, about how TV can no longer afford to operate in a silo and pretend that viewers […]


Media Fragmentation: Programmatic Brings TV Advertising to the Digital World of TV Everywhere

Media fragmentation is a growing reality for advertisers as viewers increasingly choose handheld devices. Programmatic TV helps bridge the digital ad gap.