Posts Tagged ‘media transparency’

 

Advertising Agency Challenges: How Agencies Are Evolving to Meet Needs

With a host of advertising agency challenges, here’s how agencies are evolving to meet ever-changing and myriad needs.

 

Q&A With ANA’s Bob Liodice: The State of the Advertising Industry

What is the state of the advertising industry? We ask Bob Liodice, CEO of the ANA. He is steering his organization through a time of unparalleled change.

 

What Is the Bid Caching Controversy?

Bid caching is a technique to extend the life of bids in programmatic ad auctions, but its lack of transparency has caused industry pushback.

 

The Media Buyer’s Point of View on Change Management

From a media buyer’s point of view, processes in media buying could be automated to allow the buyer to focus on more strategic tasks.

 

What the Advertiser Protection Bureau Could Mean for Local TV

The Advertiser Protection Bureau has taken on the responsibility of protecting brands and consumers from the emerging threats of ads in risky environments.

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