Posts Tagged ‘metrics’


Defining Success in Brand Engagement

What does brand engagement measurement mean and what is the best metric for measuring it?


Cross-Screen Measurement and the Impact on KPIs

For advertisers today, there is nothing more important when buying media than accurate cross-screen measurement. What are the best KPIs?


Avoiding the Walled Garden of Data and Measurement Tools in Television

Are we risking the creation of a data walled garden in TV media measurement?


Multi-Channel Marketing: Ratings Giants Tackle Measurement in a Cross-Platform World

With a growing number of choices for viewing content, total audience measurement must reach across platforms to determine multi-channel marketing success.


Metrics Reporting: How to Translate Programmatic Success

Metrics reporting is just as important in the programmatic arena as it is in traditional advertising for measuring the success of an ad campaign.