Posts Tagged ‘mobile’

 

Mobile TV Usage: What’s the Story?

Mobile TV viewing is growing fast. Marketers need to rethink their strategies to account for the rise in mobile viewing and the convergence of digital.

 

The Local TV Station-Viewer Relationship: 5 Ways Technology Will Sustain and Grow an Already Strong Connection

Here are five ways technology-driven change can sustain and grow the already-strong local TV station-viewer relationship.

 

The T-Mobile Acquisition of Layer3 TV, Net Neutrality—and TV at Large

Another week, another company adds television to its interests. What does the T-Mobile acquisition of Layer3 TV mean for the broadcast industry?

 

Facebook Live on TV: What It Means for Broadcasters

Advertisements for Facebook Live on TV suggest that even a social media giant can find value in television.

 

TV Multitasking on the Rise

TV multitasking is on the rise, but smart broadcasters and advertisers can take advantage of the growing viewer engagement it provides.

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