Posts Tagged ‘news’

 

The Changing TV News Landscape Needs Academic Journalism

The changing TV news landscape can be tough to navigate. Academia is here to catalog and spur the changes.

 

Local News Viewership Stats: What They Mean for Advertisers

A closer look at local news viewership can arm advertisers with helpful information as they chase audiences across mediums.

 

Real-Time Advertising: A Perfect Match for Breaking News

Real-time advertising and breaking news are a match made in advertising heaven. Here’s why.

 

Advertising to Baby Boomers on Local TV Is as Crucial as Ever

Many marketers focus on reaching millennials, but is advertising to baby boomers a better bet?

 

Advertising on Breaking News Doesn’t Have to Be So Stressful or Chaotic

Advertising on breaking news is a tricky business. Here’s how local TV stations can better manage the mad scramble.

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