Posts Tagged ‘Nielson’


Kantar Makes Move in Ratings Race

Kantar Media attempts to better ratings rivals like Nielsen with new cross-platform and set-top box measurement capabilities.


Local TV Stations Look Outside the Box for Measurement Tools

Local TV stations are not immune to competition from increased content choice. Accurate measurement is critical for drawing continued advertising presence.


OTT Advertising Integrates With TV Ads

Hulu’s partnership with STRATA illustrates how OTT advertising is beginning to converge with linear TV advertising. Add programmatic buying for a win.


TV Ratings and Share: Making Sense of the Two Measurements

As Nielsen scrambles to update its TV ratings system, it’s worth considering the exact difference between ratings and share.


Why TV Measurement is Key to Programmatic TV

One of the most vexing issues in media today is TV measurement. Fortunately, programmatic TV is attempting to help make up ground.