Posts Tagged ‘omnichannel’

 

Can Your Omnichannel Marketing Campaign Benefit From Automated Ad Buying?

Just having an omnichannel marketing strategy isn’t enough. Automating all the elements of this strategy is the key to success.

 

Addressable TV Advertising for Local Broadcasting: We’re Getting Closer

For marketers and advertisers, addressable TV advertising seems more attainable than ever, but is it the right strategy for you?

 

Consumer Experience Innovations: Takeaways from PSFK’s CXI 2018 Conference

As we enter into a business-as-unusual era in the industry, innovations around highly targeted, data-driven messaging will help companies stand out.

 

The Future of Retail: Consumer Attitudes, Brick-and-Mortar Strategies—and TV

Retail is transitioning from online-versus-offline competition into a blended channel. Here’s our insight from the 2018 PSFK Future of Retail conference.

 

How Audio Ads Play a Role in the Marketing Remix

Think audio ads are a fixture of past generations? Think again. Programmatic audio makes a valuable addition to any omnichannel marketing campaign.

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