Posts Tagged ‘ott’

 

“Go Big or Go Home” Isn’t Enough These Days. The Time for OTT is Now!

During the NAB Small Market Television Exchange conference this past week in Austin, I posed a question to Bill Seitzler, VP of Media Strategy for SmithGeiger. Bill was doing a talk entitled “Local TV and OTT: Time to Monetize is NOW.” I mentioned that “People don’t generally know that local broadcast television is available OTT. […]

 

Key Takeaways from TVOT San Francisco 2019

Key Takeaways from TVOT San Francisco 2019 I attended the TV of Tomorrow (TVOT) show in San Francisco a few weeks back. It’s an informative event attended by media and tech titans who work across the whole TV industry. Here are some of the most prominent takeaways from the show. Let’s start by taking a […]

 

Breaking Out of Silos at The Matrix Media Ad Sales Summit

While it can often seem like the entire industry is on board with the massive shift to OTT, conferences like the Matrix Ad Sales Summit are a good reminder that we’ve still got a long way to go in terms of widespread acceptance. Many of the panelists—regardless of the topic—spoke of how much education was […]

 

The Evolution of Television Is Moving Advertising Forward

The evolution of television hasn’t slowed, and with it the advertising industry is changing, too. Today’s advertisers have more ways to spend their ad…

 

Advertising to Kids Gets More Complicated

Advertising to kids has changed in the digital age. Now there are more options for parents and advertisers.

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