Posts Tagged ‘political advertising’


Local News Viewership Stats: What They Mean for Advertisers

A closer look at local news viewership can arm advertisers with helpful information as they chase audiences across mediums.


Advertising During the Primaries: Here’s What Local TV Can Expect for the 2020 Election

What’s in store for local TV advertising during the primaries? Billions of dollars, if the 2018 midterms are any guide.


Political Ads on TV: Six Trends From the 2018 Midterm Election Cycle

Humor, sincerity, and fear are among the six trends in political ads of the 2018 midterm elections.


Political Advertising Tips for the Midterm Elections: What We Learned From 2016

Four political advertising tips buyers and sellers can use for the midterm elections in the US.


Will the 2018 Midterm Elections Be a Local TV Bonanza?

Spending on advertising for the 2018 midterm elections is set to top 2014—but what percentage of that windfall will go to local TV?