Posts Tagged ‘political advertising’

 

2020 Advertising Spending Growth Predictions

When it comes to predicting 2020 advertising spending growth, expectations vary widely thanks to the 2020 presidential election and the Summer Olympics.

 

Political Advertising In The Spotlight At Programmatic I/O

Given the amount of attention the upcoming presidential election is already receiving, and the number of questions I’ve been getting about how easy it would be to hack the election using TV advertising, I was very anxious to hear Mark Jablonowski, Managing Partner & CTO, at DSPolitical give a talk entitled “How To Capture 2020 […]

 

Local News Viewership Stats: What They Mean for Advertisers

A closer look at local news viewership can arm advertisers with helpful information as they chase audiences across mediums.

 

Advertising During the Primaries: Here’s What Local TV Can Expect for the 2020 Election

What’s in store for local TV advertising during the primaries? Billions of dollars, if the 2018 midterms are any guide.

 

Political Ads on TV: Six Trends From the 2018 Midterm Election Cycle

Humor, sincerity, and fear are among the six trends in political ads of the 2018 midterm elections.

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