Posts Tagged ‘programmatic buying’

 

The Future of Addressable TV Is Here. Are You Ready?

With addressable TV spend set to shoot up to $3.3 billion by 2020, the future of addressable TV is looking bright.

 

Traditional Media Planning and Buying Still Have a Future

Though media planning and buying are becoming automated, the human element of traditional buying still has value in today’s media world.

 

Assessing Risks of TV Advertising: Implications of New APB Resources for Ad Buying

Many risks of TV advertising concern the content in which an ad appears. The APB’s new resources are aiming to mitigate those risks.

 

What Is the Bid Caching Controversy?

Bid caching is a technique to extend the life of bids in programmatic ad auctions, but its lack of transparency has caused industry pushback.

 

The Media Buyer’s Point of View on Change Management

From a media buyer’s point of view, processes in media buying could be automated to allow the buyer to focus on more strategic tasks.

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