Posts Tagged ‘programmatic television’


Programmatic TV Fee Structure: Transparency Needed

Programmatic platforms and other vendors must provide transparency in the fee structure.


Media Buying Will Go Programmatic

Kris Magel, president of Initiative Media, sees programmatic TV media buying as the future. Here’s why smart buyers will embrace this technology.


How Linear Television Advertising Gave Rise to Programmatic

Programmatic buying has become a viable and growing option for TV spot sales as the linear television advertising model experiences a sea change.