Posts Tagged ‘programmatic tv’

 

TV Tech and the Changing Role of the CMO

The changing role of the CMO reflects technology advancements that let marketers reach consumers cross-channel. TV technology is the latest challenge.

 

How Will the Nexstar-Tribune Merger Change the TV Landscape?

Will the Nexstar-Tribune merger boost retrans fees and ad costs? Improve local news? Find out which are the potential winners and losers in this deal.

 

Ad Relevance and Automation: What Do the Stats Say?

Adobe said 49 percent of US internet users find ad relevance in linear TV—not digital video. Does this mean programmatic isn’t working? We explain.

 

With Programmatic Advertising Growth, How Will Sales Team Structures Change?

Digital programmatic advertising growth has brought integration of direct sales and programmatic sales functions. Here’s what this means for local TV.

 

Why Addressable and Programmatic TV Advertising Are Having A Moment

While it’s easy to confuse programmatic and addressable, both seem to be getting the lion’s share of the TV industry’s attention these days. Or at least that part of the TV industry that is focused on advertising, as evidenced by the conversations last week at the Programmatic TV Summit. Since it’s easy to confuse the […]

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