Posts Tagged ‘programmatic tv’


Ad Relevance and Automation: What Do the Stats Say?

Adobe said 49 percent of US internet users find ad relevance in linear TV—not digital video. Does this mean programmatic isn’t working? We explain.


With Programmatic Advertising Growth, How Will Sales Team Structures Change?

Digital programmatic advertising growth has brought integration of direct sales and programmatic sales functions. Here’s what this means for local TV.


Why Addressable and Programmatic TV Advertising Are Having A Moment

While it’s easy to confuse programmatic and addressable, both seem to be getting the lion’s share of the TV industry’s attention these days. Or at least that part of the TV industry that is focused on advertising, as evidenced by the conversations last week at the Programmatic TV Summit. Since it’s easy to confuse the […]


Small Business TV Advertising: 5 Best Practices

For small business TV advertising, achieving ROI depends on using best practices. Learn how to take advantage of targeting, programmatic, and data.


4 Misconceptions About Addressable Advertising on TV Debunked

Don’t believe these four misconceptions about addressable advertising on TV. Here’s the real story.