Posts Tagged ‘programmatic’


The Set-Top Box Data Revolution Will Be Televised

The set-top box was once thought of as only a content distributor, but is now an important contributor of tuning data.


What Is OTT? The Future Is Here

What is OTT? Likely the future of broadcast and cable. As the industry moves toward a multichannel world, programmatic ads may be the revenue key.


Cross-Screen Measurement and the Impact on KPIs

For advertisers today, there is nothing more important when buying media than accurate cross-screen measurement. What are the best KPIs?


What Is Programmatic? Busting 5 Programmatic Myths

What is programmatic? It is a world full of myths that may or may not represent reality. Not all these myths are misplaced. Some are just old thinking.


Display Advertising: Google’s Phaseout of Flash Shines Spotlight on Consumer Experience

Google sets deadline for eliminating Flash in display advertising.